Board appointment and SHA’s new structure – Hendre Horne

hendre-horne_3In November this year, SHA re-appointed Hendre Horne to its board. Horne was first appointed to the SHA Board in 2011, but resigned from it in June 2015 whilst he was seconded to Sanlam’s head office in the Western Cape. This short 6 month secondment involved establishing a Short Term Insurance distribution channel for Santam, within the Sanlam Financial Advisers division. After completion of the task, he returned to SHA where he has always been passionate about the specialist/niche field. Hendre spent most of his career in the Corporate Broking environment, prior to joining SHA in January 2010. Initially he was appointed as General Manager: Technical, whereafter he rose to the position of Executive Head and Chief Underwriting Officer.  

On restructuring SHA

“We have just recently gone through a re-structure of the company, in terms of which we have established two Clusters at the front end of the business. Dave Geraghty is the Managing Executive for Cluster 1, which includes the Professional Indemnity and Liability Product Lines. I am the Managing Executive for Cluster 2, which includes the Financial Lines, Accident & Health and Motor Product Lines. Each of our Product Areas is headed up by an Executive Head, who will have responsibility for both the Underwriting and Claims Teams for that specific Product. We have thus done away with the consolidated Claims Team, in the interest of bringing them closer to the rest of the Product Team”, says Horne. See the divisional structure here

“I would hope that through our new structure, we would be able to not only create the necessary focus, but also make it easier for brokers to do business with us. We want our business to be the way it was when Tony and Angus started it, where brokers would feel welcome to visit our offices to discuss and find solutions for complex risks. We have the ability to be flexible and innovative on our product offerings, which gives us a distinct advantage over our competitors. In the complex environment which we operate in, standard market products are not always adequate to cater for specific risk exposures and as a result, many of our policy wordings are bespoke ones, which have been drafted for specific clients”, underlines Horne. “This is an aspect, which is often being over-looked in an environment where price is often the main driving force in deciding on insurer.”   

On people

Horne is passionate about the team at SHA, “Our most important asset remains our people and each and every one of them plays a role in the success of our company. I hope that through our new structure, our staff will not only have the opportunity to grow their specialist product knowledge, but will also have the opportunity to achieve their full potential. Most importantly we want our people to work in a happy environment, where they feel valued and secure and I see it as part of my responsibility to ensure this is accomplished.”      

In closing, Horne remarks, “We have been working on a number of new and innovative product enhancements for next year and we will also be launching a few new products, shortly. The SHA Team is full of energy at the moment and we are looking forward to an exciting 2017!”

Watch this space….

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