Digital Distribution

The Digital Distribution division is the most recent addition to SHA. As a business we believe it is important to constantly explore new and innovative ways of delivering our specialist insurance products to the market. In 2015, the company launched a new piece of technology called the Pocket Underwriter. This tool, a first of it’s kind, enabled our underwriters to virtually walk brokers through the intricacies of liability, professional indemnity, directors and officers, cyber, employment practices and personal accident covers. By December 2016, the number of users topped 2700 and in 2017 the Pocket Underwriter online quoting system will go live.

SHA is firmly invested in the digital future of specialist insurance and it is for this reason that a division dedicated to alternative delivery of our products was created. The division is spearheaded by Simon Colman who takes on the role of Executive Head: Digital Distribution. Simon reports directly to SHA CEO, Gareth Beaver, further underlining the company’s commitment to the process of innovating and building sustainable products for the future.

The initiatives that are run out of this area include:

Pocket Underwriter


SLip uP (Social Media Liability)

If you’re a broker and you’d like to make a general enquiry about our innovative products, send an email to LiabilityGuy or call us 011 731 3600